In 1960, brothers Don Sr. and Charlie Strube launched Color Wheel Paints from a small Orlando location. They mixed paint in the backroom with a 50-gallon mill and sold it in the storefront. Their formula for paint also was their formula for success…make quality products specifically for Florida’s severe climate, while treating every customer like a king.
Their sons entered the business and helped them grow it to one of the largest, most well respected, independent paint manufacturers in the country. When the family sold Color Wheel in 2006, they had manufactured over 70 million gallons.
But having grown up in the paint industry Don Jr. and Rick got back into the paint game! They went back to work and built a manufacturing plant, assembled an experienced team of industry experts and opened Florida Paints in 2012. Founded on the same principles their dad and Uncle Charlie espoused in 1960, the company prides itself on delivering exceptional services, maintaining a knowledgeable staff and always putting customers' needs first.
We make paint for the Sunshine State
About Florida Paints Founded by brothers Don Strube, Jr., and Rick Strube, Florida Paints is ready to help you paint a brighter day with paint made specifically for Florida...in Florida.